8 Proven Lead Generating Ideas to Try in 2023

3. Host online or offline events

Events (both online and offline) are a great way to engage your target audience and collect quality leads. 

Events like webinars allow your sales team to reach out to target customers and build online communities. It’s a tried and true marketing tactic for a reason!

However, there are also lots of fun offline lead generation ideas that can bring new customers into your business. For example, you can gather leads by asking for signups in person or organize a lecture as a lead nurturing event.

4. Promote ebooks

Ebooks are another great lead generation idea. You can offer your website visitors the chance to download a great informational resource in exchange for signing up for your email newsletter.

It’s best if your ebooks contain in-depth information about a topic that your target audience is interested in. 

For example, if you’re running a health or supplement-focused ecommerce store, you could offer an ebook that gives tips for a healthy lifestyle.

Here are some OptiMonk templates that you can use as the basis for your own lead generation campaigns.

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